In previous articles we discussed using Pinterest to promote t-shirts with both free traffic and paid traffic, using Pinterest Promoted Pins.Today we want to discuss how to get the most engagement from pins. Like any form of social media, Pinterest is saturated with content, much of it very similar. This causes the general user to scroll, quickly, through content until seeing something that is worthy of their time. Our objective is to create a pin that is going to draw the users attention, and tempt them into engaging with our pin.
Compiling data on all the different pin sizes run by Pinterest users, it is generally accepted that 735×1102 is the best converting pin dimension. If unsure how to get started creating a pin with these dimensions, pop on over to canva.com and use their free designer, to create a Pinterest Graphic image. To start, upload the desired products, and lay them out using the template.
Creating a Custom Pin
Login to Pinterest and choose the board where the image will be pinned. Locate the “add pin” area on the left side of the screen, click it, and then choose “your device” to upload an image from a device storage location to a Pinterest board.
Selling the Pin
In addition to having an eye catching image it is also helpful to have a description that will “sell” the pin to the user, when they have stopped to investigate. Selling product on Facebook has involved hard CTA and basic design. The difference with Pinterest, is the focus of the sales pitch. Unlike Facebook, we are trying to sell an idea vs a hard product. Getting a Pinterest user engaged and attached to an idea (soft sell) is just as effective as the hard selling techniques used on Facebook.
DIY and collection themed pins are also very effective. Pinterest thrives on content that is “pinnable.” Pinterest users engage well with content that they can save for later when they have time for personal projects, or are looking to build out their own boards.
Better Converting Pins and eCPE
We paid for thirty-three website clicks and twenty nine repins, then Pinterest organic traffic carried it from there. Our spend was $11.11, which is $0.35 per click; however, if we figure cost per engagement (clicks, repins and likes), it’s only $0.05 per engagement. Total earning from the test were eight sales, $70.00 in commission for an ROI ~530%